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オチ

Ochi is literally the "fall" at the end. Asking ochi wa, meaning "so what is the punchline", is a gentle way of saying a story went nowhere. Saying a story has no ochi is a real criticism in Japan, where even casual anecdotes are expected to land.

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Examples in context

その話、少しオチが弱いね。

That story has a rather weak punchline.

オチを先に言うと台無しになる。

Giving the punchline away first ruins it.

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