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潤い

Pronounced 'urioi'. While 'hoshitsu' is the act of moisturizing, 'urioi' is the state of being hydrated, moist, or dewy. It is a very positive term in skincare.

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Examples in context

肌にたっぷりの潤いを与える。

Provide the skin with plenty of moisture.

この美容液は潤いが持続する。

The moisture from this serum lasts a long time.

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