Learn more about this word
美白
Pronounced 'bihaku', it literally means 'beautiful white'. In marketing, it refers to products that inhibit melanin production to prevent freckles and spots.
Examples in context
夏の間は美白ケアを徹底します。
I strictly follow a brightening skincare routine during the summer.
美白成分が配合されたクリーム。
A cream formulated with brightening ingredients.
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