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말장난

말장난 is literally word-play. It covers puns and also, less kindly, empty quibbling — calling an argument 말장난 means it is all words and no substance.

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Examples in context

이 광고는 말장난으로 유명해요.

This advertisement is famous for its puns.

그의 말장난은 번역하기 어려워요.

His puns are hard to translate.

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